emoto captured and visualised the global response around the London 2012 Olympic Games on Twitter in an interactive online visualisation and physical data sculpture
We created emoto, an installation representing the global response around the London 2012 Olympic Games, complementing the online visualisation that was running live in parallel to the Games in July and August 2012.
Based on millions of Twitter messages this physical data sculpture annotated a sentiment score. The installation presented all data emoto has gathered and the insight derived from it. The data sculpture represents message volumes, aggregated per hour, and sentiment level in horizontal bands which move up and down according to the current number of Tweets at each time, designed for the visitor to explore the overall emotional reaction timeline of the Olympics.
The messages were directly attached to a wall and have been selected for peaks in the graph based on the occurrences of the Tweet text. The installation was documented at the WE PLAY closing exhibition of the Cultural Olympiad in the Northwest.